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Copilot vs Breyta
Most move to Breyta for a purpose-built tool for qualitative data analysis
A more privacy friendly alternative to Copilot with data stored in Scandinavia that's focused on speeding up analysis with AI at scale.
Trusted by research, UX and product teams at...
"Really like that it's more scalable than ChatGPT by analyzing a lot of files at the same time. Love that all insights are very accurate and are supported by quotes from the raw transcript automatically"
Quick AI comparison guide
Breyta
Copilot
Purpose
Purpose-built for qualitative research — interviews, user tests, notes
Designed for productivity across Microsoft 365 (Word, Teams, Outlook, Excel, etc.)
Transcription support
Yes — high-accuracy transcription for uploaded audio and video files
Yes — transcribes Teams meetings and can summarize post-meeting
Verbatim data extraction
Yes — identifies direct quotes and creates structured “findings” per file
No — offers summary of key points, not structured verbatim findings
Answers synthesis
Yes — synthesizes findings into a single, coherent, evidence-backed answer
No synthesis step; can generate summaries, action items, and recaps
Citation traceability
Yes — answers link to verbatim quotes and exact timestamps in original audio/video
No — summaries are not traceable to specific moments or quotes
Playback integration
Yes — play back recordings at the exact moment a quote was pulled for tone/body language context
No — playback is not integrated with summarised content
Searchability / data archive
Centralised qualitative data repository with semantic search and AI Q&A
No research archive — files are scattered across Teams, OneDrive, SharePoint, etc.
Scale of analysis
Analyzes 30+ hours of conversation data in one project
Designed for meeting-by-meeting interaction; not optimized for batch qualitative analysis
Collaboration
Built for cross-functional teams — consistent insights across researchers, PMs, designers
Integrated into Microsoft 365 — good for sharing, but not research-specific workflow
Structured workflows
Yes — file-by-file analysis → findings → synthesis → citations
No — summarisation tools are general-purpose and embedded into apps like Word and Teams
Privacy and compliance
SOC 2 Type II, GDPR-compliant, PII redaction, no model training on user data
Microsoft 365-level compliance; enterprise-grade, but user data may be used for model improvements
Summary
Breyta is purpose-built for deep, evidence-based qualitative research. It offers structured analysis, verbatim quote extraction, timestamp-linked citations, and scalability across many hours of data — ideal for researchers and cross-functional teams.
Microsoft Copilot offers transcription and summarization within the flow of work, especially in Teams meetings, and is great for productivity and follow-ups, but lacks the structure, traceability, and synthesis needed for research-grade analysis.
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